Tokyo 2020 - Optus
Developed and led the integrated strategy for Optus’ Tokyo 2020 Olympic Games campaign, reinforcing the brand’s position at the intersection of connectivity, innovation, and sport.
Delivered exclusive 4K Ultra HD Olympic coverage via Fetch for Optus 5G Home Broadband customers, showcasing the power of Optus’ network.
Engaged high-profile Olympians like Ian Thorpe, Stephanie Catley, and Ellia Green as ambassadors to front campaign activity and build national relevance.
Supported the AOC’s “Olympics Unleashed” program, bringing Olympians into schools to inspire students through real stories of resilience and ambition.
Impact:
Demonstrated Optus’ network strength through premium content delivery.
Elevated brand through athlete-driven storytelling and innovation.
Enhanced customer value and brand loyalty.
Deepened community connection via youth engagement programs.