Developed the strategy and creative platform for Woolworths’ Grown for Gold campaign, reinforcing Woolworths’ position as Australia’s Supermarket by linking its fresh food credentials to fuelling Aussie athletes on the global stage.

Athlete Stories: Showcased journeys of Kurt Fearnley, Caitlin Bassett, Joe Ingles, and Ryley Batt, highlighting fresh produce’s role in their success.

Multi-Channel Activation: Delivered via TV, digital, radio, print, social, out-of-home, and in-store, including localised ads celebrating hometown medalists.

Community Engagement: Engaged customers and staff in fundraising for the Paralympic team and supported local sports groups through the Fresh Food Kids initiative.