2018 Comm Games - Optus
Led strategy and creative to position Optus as a dynamic Games sponsor, driving fan engagement and showcasing its 4G network.
Created fan-first, immersive experiences that brought audiences closer to athletes while highlighting Optus’ then-new 4G network and its role in powering the Games.
Developed a world-first 180-degree live-streamed swimming experience filmed from the bottom of the pool.
Partnered with athletes including Ian Thorpe and Usain Bolt to deliver surprise-and-delight fan moments.
Activated across TV, digital, social media, out-of-home, and live events to maximise reach and engagement.
Impact:
Boosted Optus’ brand link to elite sport and network innovation.
Delivered memorable, engaging fan experiences.
Achieved wide multi-channel reach, cementing sports sponsorship leadership.
Recognition: Best Major Sponsorship, 2018 Mumbrella Awards.