Developed the strategy and creative platform for the AOC’s “Have A Go” campaign, encouraging Australians to engage in sport beyond elite competition.

Shifted focus from medals to the broader benefits of participation, including health, well-being, and community connection.

Launched for Tokyo 2020 across TV, digital, social, and community channels, using everyday storytelling to inspire all Australians to get involved.

Encouraged people to share their own “Have A Go” stories to build national engagement.

Equipped the individual sports bodies with ‘Have a Go’ material to promote their own sports under the overall AOC umbrella therefore benefitting from the halo effect of the national campaign.