Trade Marketing - Nine
Occam Consulting led Nine’s B2B marketing strategy across TV, Streaming, Audio, and Publishing, positioning the Nine network as a unified, customer-focused commercial partner.
Key highlights:
Led a team to drive market share, customer acquisition, and partner engagement across Nine’s ecosystem.
Developed and executed the B2B strategy for the Olympic & Paralympic Games, delivering $140M+ in revenue.
Delivered a 48% uplift in web traffic, 50% YOY growth in visitors, and industry-leading NPS of 57.65.
Produced Nine’s annual Upfront showcase and afterparty, engaging 2,000+ in-person and 7,000+ digital attendees.
Grew social media followers to 95K and an engagement rate +92% vs competitors.
Strong C-suite stakeholder alignment .