Agency Leadership - M&C Saatchi
Business and strategic lead at M&C Saatchi S&E, driving growth through brand partnerships, creative strategy, and integrated campaigns across sport, culture, and entertainment.
Key highlights:
Tripled agency revenue through organic growth and pitching.
Positioned the agency as a leader in “brand in action” activating ideas through sponsorship, content, PR, and experiential marketing.
Sponsorship strategy and leverage campaigns for Audi, Commbank, Bankwest, Optus, Pepsi Max, IAG, Sonos, SMEG, Woolworths
Led commercial strategy for rights holders including Swimming Australia, Cricket Australia, FFA, and the AOC.
Built a culturally attuned team skilled in turning fan and audience insight into brand-led storytelling.
Group leadership role in agency transformation, new business, and DE&I across M&C Saatchi Group’s 12 agencies.