Development of Nine’s go-to-market strategy for the Olympic and Paralympic Games, designed to re-engage commercial partners in a post-COVID environment by positioning the Games as a storytelling and brand-building platform.

We tailored the approach for brands whose past sponsorships were disrupted by the pandemic, reframing the Olympics and Paralympics as high-impact opportunities for emotional connection and national reach.

Delivered a six-month commercial program that included 23 events and activations, 25 pitches, three media campaigns, podcasts, thought leadership events, and multiple iterations of sales content.