Woolworths
In addition to Woolworths’ Olympic, Paralympic and Commgames sponsorships, we led their strategy from 2017 through to 2020.
Key highlights:
Negotiated Woolworths entry into Netball and Cricket Blast and developed the strategy for the creative platforms for both.
Creative strategy for Woolworths AFL sponsorship.
Created integrated campaigns from TVCs through to in-store collateral, social content and grass roots engagement.
Impact:
Record uplift in positive brand sentiment and regional PR.
Unprecedented positive consumer feedback particularly in response to the use of Kurt Fearnley as an ambassador and his imagery on instore POS.